Back in 2013 Glenlivet made whisky history by releasing a mysterious limited edition expression without an age statement, cask information or tasting notes in a completely opaque bottle.
The Glenlivet Alpha is described as a “blank canvas”, a single malt designed to challenge consumers to develop their own perceptions of the whisky without being influenced by age, colour or cask.
The weeks following the Alpha release, Master Distiller Alan Winchester interacted with the online community, fielding questions and pointing people in the right direction, slowly unraveling the mystery through a variety of online sensory challenges on The Glenlivet website and Facebook pages.
“Flavour is a multi-sensory experience: one that combines the subtleties of sight and sensation in the mouth, in addition to taste and smell. By withholding information on the casks used to create The Glenlivet Alpha and encouraging people to use their senses, I hope they will gain a greater appreciation of its particular flavour, and expand their understanding of the great complexity and depth of our unique single malt whisky. I can’t wait to hear people’s reactions.” - Alan Winchester
Only a handful of these bottles ever made it to Australia, this bottle was part of a private collection and has no box.